An image for a national holiday decor program at big box stores.
Radius was seeking for a logo for its new program distributing holiday decor across the country.
It needed to be based on classic features but contemporary at the same time.
The logo also needed to be used for year-round for all holidays not only Christmas. The wreath represents a festive element that’s used in many holidays.
All the final options carry the same elements in different configurations and all have possibilities for multiple applications.
Old world feel
The logo was inspired by olive oil labels with a feel of old world with an updated typographical treatment. The colors, in shades of green also convey freshness and hope without being a specific holiday,
After many iterations of the logo three finalist were selected for future use. All three carry the same elements, typography and colors in slightly different configurations.