Hand-drawn font
The customized typography was taken from a hand-drawn alphabet and positioned and altered to fit the shape and direction of the leaf.
Logo Design
A new grower looking for an image that conveys its identity.
An start up, Wellspring Grower, was looking for an image that look refined and handmade. Something that gave the idea of traditions without any hint of stuck in the past.
The result was a stylized representation of a leaf that encases the growers’ name in a script font, to convey that idea of traditions.
The rendering of the leaf sweeping up hints to optimism and the shades of green are calming and subdued.
Bold Identity
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