Clean and simple
The message is clean and simple it references the basic information but takes advantage of the large format to show off the program with enticing visuals and colors.
Garden Solutions sends occasional direct mail, but it makes them count. They’re bold and stand out among the rest of the mail.
This mailer is no exception, the usual 11″ tall shape attracted plenty of interest.
the design incorporated the chick —an identifiable part of the Chick Charms logo— larger than usual to make it more playful but always connecting to the brand.
The use of variety tags also references the whole program and makes a connection between the different elements, and customers will take note of all those details.
The message is clean and simple it references the basic information but takes advantage of the large format to show off the program with enticing visuals and colors.
A lot of movement and color with bold type treatment doesn’t take away from the plants and their unique beauty.