Label Design


Bethel Farms


Product label

A labeler an innovative product that was seeking to go retail.

Moving from a grower sold to direct to consumer, TriYield needed a label that reflected the properties of the product.

Something that was consumer friendly and not intimidating with a strong use of color.

The labels needed to telegraph right away the product application and the individual propertie. With the use of a generic plant for a product that targets roots and an orange for the one that’s specially formulated for citrus.

Large bold images and the use of molecules to bring home the message that this product is scientifically formulated.

True blue

The product uses water as a way to reach roots and help the plant grow and the labels reflect that with the use of blue and water.

Two versions

The photoillustrations combine visually all the features of the product.